Looks like Meta decided to add more style and substance to its lead forms…
According to Jon Loomer, you can now create a new type of lead ad that allows you to guide potential customers through an entire journey before they sign up.
How it works: When you create a lead form, you should see a new “Custom” type option under the Form type section – if you’re eligible.
That takes you into the new form creation, where you can add an image and headline, pick a color scheme for the entire ad, and share basic overviews of your brand and benefits.
Then, the magic happens…
So many options: The new lead form gives you options for telling your story via…
- How it works. Tell leads how to sign up, get started, and how to use your product.
- Products. Describe your products or services.
- Social proof. Add reviews, certifications, publication features, and more.
- Incentives. Give something in return, such as free trial or consultation.
Once it’s set up, the ad acts as a mini funnel, indulging relevant information but also warming up leads until they sign the dotted line.
Why we care: This is a big update for Facebook, and can help you showcase your brand or business to interested parties – and probably capture more qualified leads.
And of course, if you’re looking to keep it simple, don’t worry… the old lead form types are still there. The more, the merrier!
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
