Imagine playing Risk against Microsoft.
The company added 34 more markets in the Middle East and Africa, upping their tally to 131 markets and 35 languages worldwide.
The spot heard round the world: Now you can use Microsoft Ads to reach consumers in countries like Azerbaijan, Egypt, Israel, United Arab Emirates, and 30 more.
According to Microsoft, the 97 markets launched in 2022 brought 11.6B annual searches.
… And the company believes these new market additions are poised to increase that number even more.
Why we care: New markets mean new audiences and new ad opportunities… good to know if you ship or sell internationally.