Music and sound selection have a direct impact on content performance.
Sounds Like A Party
Every marketer wants to crack the code for viral content. Experts say that meme-able content correlates to better engagement and longer lifespans. Makes sense, right? Now, lots of brands are getting creative by working with content creators to develop custom music, which provides a unique sound experience while steering clear of music licensing fees.
Taco ‘Bout It
Musical influence is setting trends regularly. One example of a related crowdsourced phenomenon is Taco Bell’s upcoming TikTok musical with Dolly Parton and Doja Cat, which will be a 15-minute homage to Mexican Pizza. The rush of fans advocating for this duo’s performance was so strong that brands couldn’t ignore the call.
STC POV
When it comes to viral content, music and sound are the changemakers. So much content has taken on a life of its own due to musical components (It’s Corn, anyone?).
Alex Lim
Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook
