It’s one of those rare times you’re glad to hear the rumors are true: Instagram is finally launching its in-app scheduling tool.
Testing complete: In the coming weeks, all professional accounts will be able to schedule posts, Reels, and even carousels as far out as 75 days. Nice.
Instagram is also rolling out a few more updates, including a feature that unlocks Achievements whenever creators take specific actions, such as maintaining a creative streak, collaborating with other creators, and more.
And according to Instagram’s Adam Mosseri, a new website is on the way that will offer a better desktop experience.
Why we care: In-app scheduling is one of those tools social media managers and creators alike have longed for.
If that’s you, it sounds like your workflow, and your Wednesday, just got a little easier.