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Is your team falling for these email falsehoods?

Talk to email marketers, and they’ll tell you email is a money machine.

But for many programmers—and even some marketers—emails are just another communication channel that might as well be replaced with a similar medium.

The result?

A skewed perception of emails that can actually affect your email marketing!

So if you happen to be running email campaigns that involve programmers – say, for a SaaS product – or you have members of your team who make faulty assumptions about deliverability…

You might want to make sure you and your team aren’t falling for common myths about email.

This article lists several of these misconceptions. Here are some of the best:

  • Whenever an address does change, the old address will continue to work or exist.
  • All email is hosted by a centralized system.
  • All email comes from a .com, .net, .edu, or .org address.
  • Email addresses only contain letters and numbers.
  • An email address like ^_^@example(.)com or +&#@example(.)com is invalid.
  • When an email is sent it immediately goes to its destination server.
  • An address which is valid will always be valid, and an address which is invalid will always be invalid.
  • All email clients support HTML message bodies.
  • Encrypted email is secure.
  • Only the owner of an address can send mail from that address.

So before you start working with a programming department or launch another big campaign, refer to this article to see if your team is on the same page.

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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