If you’ve been on social media over the past couple of weeks, you may have noticed a dramatic uptick in people posting AI-generated art.
You may also have noticed that a lot of this art is… Really, really good.
Here’s why: There are lots of tools for AI art. And they’ve grown in popularity this year as many previously-private tools have become public.
How AI art tools work: You type in a prompt, like, “marketer behind their desk in the year 2100,” and the AI generates the image for you.
If you can imagine it, the AI can probably make it.
Why you should care: It’s now possible to generate high-quality artwork in a matter of seconds.
A matter of seconds. Let that sink in.
And, the kicker is that most AI art tools permit you to use any images you create for commercial purposes.
In other words… You can use most AI images in your marketing. So far, most marketers haven’t taken advantage of this.
But creatives have, using AI tools to draw comic books, posters, concept art, and more.
So start getting creative. There are hundreds of unique applications for AI-drawn images in your marketing.
Eye-catching ad campaigns, illustrations for your website, the list goes on. We’ve even used some AI images in our newsletter!
Plus, it’s super fun. Play around with an AI tool for a couple hours and call it R&D.