Hope you’re sitting somewhere comfortable, because we have several Google updates for you this morning…
Let’s start with video first: There are three new additions to YouTube’s advertising features, including…
- Moment Blast, a premium connected TV (CTV) ad placement that positions brands “looking for awareness during key moments”—like major sporting events—on YouTube Select and elsewhere.
- Product feeds on Discovery ads. Product feeds will also include local offers that show the real-time availability of products.
- Audio ads and podcast ads are becoming available worldwide in Google Ads and Display & Video 360.
Also, you’ll understand why Google flags videos thanks to an updated policy that will lay out for you why a particular video ad isn’t serving.
Google has some updates as well, starting with three new reporting columns in Google Ads that should help you track conversions: results, results value, and conversions.
Finally, if you’re worried that match types are fading into the sunset… Don’t worry, they’re not. Google is testing a simplified workflow and a few other features related to match types. Good to know.
Match types are not going away. This is a limited beta to test workflow simplification and new features tied to match type for advertisers interested in using broad match for their whole campaign. We don’t have anything else to share at this time. 1/2
— AdsLiaison (@adsliaison) October 17, 2022
Why we care: YouTube’s new CTV placement, and the global availability of audio and podcast ads, will be interesting to follow. They certainly sound promising.
When it comes to Google Ads, reporting columns are a welcome addition as we’re approaching holidays like Halloween.
Which raises the question…