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YouTube wants to help you craft the perfect podcast strategy

If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform.

YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform.

From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established.

The main categories include:

  • Content strategy – planning, packaging, publishing, and promotion.
  • Channel strategy – channel management and frequently asked questions.
  • Content creation – different formats, logistics, essential tips, and more.

It also offers tips for understanding content performance in analytics, and using formats such as Stories and Shorts to boost your reach and visibility organically.

Why we care: Niche podcasts are marketable and relatively underused channels for growing an audience, amassing first-party data, and monetizing subscribers.

And this is one of the most thorough guides on the subject yet – and straight from a big platform. Definitely worth skimming.

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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