SaaS Buying Guide Template: 13 Questions to Craft Conversion-Ready Product Lists Get the 13 expert questions that turn ordinary SaaS listicles into buyer guides that rank and convert. Learn to position, compare, and answer objections in minutes. Grab the 13-question checklist below and start building a buyer guide that drives qualified demos today. On the …
AdTech
3 Essential Proofs You Need Before Trusting an Influencer: Avoid Fake Followers and Paid Promotions Before partnering with any influencer, demand these 3 receipts: authentic engagement metrics, clear disclosure of sponsored content, and proof of ethical business practices. Learn how to spot fake followers, avoid influencer fraud, and ensure your brand’s reputation and ROI with …
With capabilities to subtly sway attitudes and actions expanding, we explore ethical lines around consent, emotional manipulation, transparency and power imbalances crossed by unrestrained influence engineering operations. Influence engineering is a concept that has gained significant importance in today’s society. With the rise of technology and the increasing use of social media, the ability to …
How Simple Words Can Transform Your Relationship: The Secret Phrase Men Need Communication is the foundation of any successful relationship. It is through words that we express our thoughts, feelings, and desires to our partners. Words have the power to build or break a relationship, and choosing the right words can make all the difference. …
Overview of the scientific influence techniques leveraged in domains like marketing and politics – rational persuasion, consultive influence, inspirational appeals and legitimate coercion basis. Influence engineering is the practice of strategically shaping and guiding the thoughts, beliefs, and behaviors of individuals or groups in order to achieve specific goals. It involves understanding the psychology of …
This comprehensive guide covers everything you need to know about influence engineering – what it is, techniques used, goals and use cases, ethical considerations, and impact. Influence engineering is the art and science of persuading others to adopt a certain belief, take a specific action, or change their behavior. It involves understanding the psychology and …
Managing Google Ads is time-consuming. Adspower’s automated AI platform painlessly optimizes campaigns in real-time to multiply conversion rates and slash costs. Here’s how. Adspower is a powerful tool designed to automate Google Ads and help businesses save time and increase their return on investment (ROI). Google Ads automation is becoming increasingly important as businesses strive …
Imagine this You’re analyzing website performance in Google Analytics when you notice a product landing page with a 10% conversion rate. It’s the perfect blend of a good offer, a good product, and a smooth purchase flow. It’s a conversion machine… The lightbulb moment You know how to drive traffic with Meta Ads, so you …
Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …
Normally three is a lucky number. Today we looked into it, and yep… it’s still lucky. Pinterest has three new display options that could help you find your way onto Pinners’ screens more easily. First the catalog You can now connect your product feed with Pinterest to make your catalog discoverable and shoppable via Pins, …
For marketers, Reddit’s ad updates and holiday guide are the equivalent of flowers and brunch. Well… OK, maybe not quite. We’ll still go for brunch if that’s an option… Half a dozen ad updates, how sweet Reddit announced six new feature updates that should make it easier to set up and manage campaigns… Simple creation …
If there’s one Meta Ads placement that marketers avoid more than a dark alley at night… it’s Audience Network Placement. And there’s a good reason for that. What is it? The idea is, this placement can help developers monetize their free apps by placing ads within them, outside of Meta’s regular products. Sounds cool, right? …
We’re not making assumptions; we’re just citing the stats. According to a recent study, nearly 40% of all online traffic is invalid, amounting to a whopping $143B revenue loss. That’s a lot of fake The study was based on a huge sample of one billion site visits from 15k companies. The findings? 5.9% of paid, …
Hubs, core updates, and spam. If they were ingredients, they’d make quite the sandwich… You get a hub, and you get a hub Google introduced two new Ads Data Hubs – basically places where you can analyze your campaigns in a privacy-first context. Ads Data Hub for Marketers: If you’re running queries and using first-party …
When everyone is running Meta Ads and TikTok Ads, sometimes it pays to go where few competitors are hanging out… … Like on top of the car Uber is adding a self-serve ad platform to its out-of-home (OOH) advertising model. Apparently you can geotarget specific zip codes, hours of the day, and days of the …
You’ve probably heard the news by now… In August, Google will remove similar audiences from all ad groups and campaigns, which means you’ll have to find another solution to replace this extremely efficient targeting feature. Luckily, Chelsea So wrote a useful guide that should help you transition smoothly to a different, equally efficient strategy. Pack …
We’re feeling mixed emotions about today’s news, and we’re guessing you will, too… Hooray flexibility The newest Google Analytics 4 (GA4) feature lets you build personalized channel groups either by using Google’s default channel group for starters, or by making one from scratch. That should help you modify channel names according to company preferences, optimize …
Advertising can feel like a complex, brain-squishing task. But not today. Today, we’ll keep it simple. We came across a useful theory of advertising by Alex Greifled, and she brings up an interesting point. Advertising has 3 use cases. It’s hard to do all 3 at the same time, effectively. Pick one for your campaign …
Microsoft is rolling out Doctor and Clinic Ads to help medical service providers promote their practices. Show me where it hurts These “intent-triggered” ads can position your services based on users’ search queries, including conditions, symptoms, specialists, and more. Microsoft says these rich placements are “dynamically generated” based on feed file data such as your …
Yes, LinkedIn is primarily a business to business platform. But advertisers forget that behind every thought leader, business owner, or SaaS team member, there’s your everyday business-to-consumer (B2C) shopper. Plus, most of them have high purchasing power, and according to LinkedIn, they come to the platform with a more “intentional,” consumer-friendly mindset. OK, so… Should …
We’ve all been there. You just produced a campaign, ads are live, people are visiting the landing page for your product… But nobody’s buying. It all seemed so perfect in your head—until the sales numbers proved you wrong. What now? Much like a doctor asking you questions to diagnose a sickness, you want to narrow …
Maybe it’s not enough to pop the champagne, but some important landmarks have been crossed. Came to see the GPT Bing reached 100M active users for the first time, just one month after releasing its AI-powered search engine. Of course, the company acknowledges that a million new Bing preview users “boosted” the road to 100M, …
Ever seen the claims about how people use TikTok as a search engine? Well, the app has been listening. And now, TikTok is putting on goggles and diving into the search ad market. Somewhere between Google and Microsoft Advertisers will be able to bid to keywords and phrases just like on Bing or Google, but …
It’s OK – you won’t need tissues for this one. Looking fresh Google announced its “new and improved” Trends portal which brings a new, refreshed look and a bunch of new perks like… Real-time trends on the home page that update every hour. Links connecting trending topics to relevant articles. Highlights on what’s trending in …
Oh look at that… another retailer getting in on advertising. Best Buy’s in-house company, Best Buy Ads, is launching a self-service ad platform called My Ads. And we’re making our best “surprised” face… What’s inside This dedicated ad platform lets you purchase, plan, view, and manage select campaigns on the Best Buy network. Advertisers should …
Are you comfortable? Here, have an extra pillow. We’ve got several Microsoft updates to run by you… Look mom, no code If you enable Microsoft Clarity Insights for Microsoft Advertising in your Universal Event Tracking (UET) tag setup, you can set up event-based tracking—no coding required. Pretty cool. If you’re interested in setting it up, …
Not sure about you, but today’s first update makes us want to reach for the suitcase… Just in time for summer vacation Google is rolling out travel goals to Performance Max to help users drive more direct hotel bookings. The campaign creates ads for multiple formats and channels including Maps, Search, YouTube, and soon-to-be-released Hotel …
At Microsoft, it doesn’t have to be a holiday to bring the whole family together. Oops, sorry… by “family” we mean ad inventory. Everyone’s home The tech giant said it will transition the majority of its ads offerings on MSN, Outlook, and Microsoft Casual Games into Microsoft Advertising’s in-house technology and sales teams, and make …
While you were organizing the garage and repainting that spare room, Google was doing its own spring cleaning. The company is testing new designs to make Google Ads more organized and easier to navigate. So fresh and so clean Google says it won’t change or remove any existing features, but will add a few updates, …
Despite all the ruckus following iOS updates, Facebook Ads are recovering. And as Andrea Vahl writes in her article, the ad performance in recent weeks is the best she’s seen in years. But to make the most of your campaigns in 2023, you have to know the context around the recent changes and pay attention …
The mathematics of online advertising has recently changed, in case you weren’t aware. When data tracking was unregulated, you could just divide the money you invested in advertising with how much you earned, and that would be your return on ad spend (ROAS). But with the introduction of Apple’s privacy regulations and the ever-tightening grip …
Sorry, we forgot the croissants. But we do another spread of toasty Google updates… Start with the ads Google revealed how the keyword-matching system for search ads works during a recent event. Here’s the brief outline: It starts with a query which Google processes to determine eligibility. Then it checks campaign and ad group eligibility …
So you whipped up a referral program for your customers. You had high hopes when you launched it, but then… crickets. Before you decide the referral program is not “on brand” and scrap the project altogether, make sure you’re not making any of these detrimental—but very common—mistakes: There’s a better offer on your website. Your …
Apparently the telly just isn’t the same without the commercial breaks… … Because ad-supported connected TV (CTV) saw a 55% increase in time spent during the second half of 2022 – a 48% share, according to TVision measurement agency. Correlation or causation? The increase in eyeballs is happening right not long after Netflix and Disney …
You’re one of two marketers either you get really overwhelmed when you hear the words attribution setting (formerly known as “conversion window”), or you get really excited. Either way, you’ll keep more out of your ads if you keep reading… Basically, Facebook’s attribution setting is the timeframe in which Facebook will claim a conversion. For …
Friendly reminder: Universal Analytics (UA) will stop processing user data on July 1. That means you’ll have to pack all your UA stuff in moving boxes and carry them over to Google Analytics 4 (GA4). If you wait, you’ll have trouble comparing and reporting data. Also, if you don’t migrate until July 1, you could …
These days, Meta Ads can feel more frustrating than people who don’t eat pizza crust. But as privacy regulations tighten, Meta continues to respond with advanced machine learning and new avenues like creators’ advertising, among others. So with all that in mind, Madalyn McConnell recommends a few Facebook and Instagram Ads strategies to help you …
Nom nom nom… looks like Amazon is eating Meta’s share of the pie. In a surprising turn, more and more brands are shifting their ad budgets from Meta to Amazon. Why the change? Marketers have long relied on Meta’s powerful ad targeting. But after Apple’s privacy updates, Meta’s targeting suffered quite a bit. Meanwhile, Amazon …
Why yes, Microsoft does have Valentine’s Day plans: it’s expanding into new markets. Again. Not only that, but the ad giant announced a number of ad updates that could make advertising on the platform festive as we approach Valentine’s Day. Have ads, will travel Microsoft Advertising just landed in 34 new markets, racking up its …
One way to improve the profitability of your ads is by using maximize conversion value bidding strategy, and setting a target ROAS (tROAS). Sounds simple enough, right? Problem is, a lot of marketers are making a big mistake when it comes to tROAS… The Mistake Being too ambitious with your tROAS can cause your ads …
Bidding, tweaking, tracking. When you do all this manually, you skip lunch, miss meetings, work too late… Instead, you could try to automate repetitive processes in your Amazon Ads management so you can do what you really want: scale and grow your business. 8 ways you can save endless amounts of time with amazon ads …
Sometimes on tiptoe, sometimes at a stumble… either way, Google is moving towards a privacy-first advertising approach. The tech giant just introduced the Ads Privacy Hub, a new website that Google claims will give you insights into the “changing digital landscape.” What’s inside The Hub should provide brands and businesses with insights like… Valuable resources, …