Misogyny, the hatred or prejudice against women, is a pervasive issue in society that extends to various aspects of our lives, including social media platforms. In recent years, there has been an increasing awareness of the role misogyny plays in shaping online discourse and the negative impact it has on women’s experiences in these spaces. …
Social Media
“Zucked” by Roger McNamee is a riveting exposé that peels back the shiny veneer of Facebook, revealing a tech behemoth’s alarming impact on society. This eye-opening account from a former mentor to Mark Zuckerberg offers a chilling look at how social media giants manipulate users and threaten democracy. Dive into this must-read book to understand …
Social media platforms like Instagram have quickly become powerful vehicles of advocacy and activism in recent years, particularly within disability rights. Instagram offers individuals and organizations an excellent venue to increase awareness, foster inclusivity, and advocate for disability rights through visual storytelling capabilities with a wide reach. The following article will explore strategies for using …
In the realm of digital marketing, utilizing brand ambassadors emerges as a potent strategy, particularly on Instagram. Companies actively seek dedicated brand advocates, aiming to leverage their influence for customer referrals, heightened brand recognition, and ultimately, increased followership and sales. However, the challenge lies in pinpointing the ideal influencers and streamlining the collaborative process to …
Spelling Bee, too, and Words With Friends. Who knew online word games would get us talking to each other again? Discover how Wordle brought people together through brief yet irresistible daily gameplay. Keep reading to unravel Wordle’s viral formula and cultural significance. This article describes the phenomenal rise of Wordle, the online word guessing game …
An effective Instagram influencer marketing strategy can provide tremendous value for brands looking to expand their reach and engagement on social media. In this comprehensive guide, we explore best practices for partnering with Instagram influencers to achieve marketing success. Why Instagram Influencer Marketing Is Effective Instagram has emerged as a top platform for influencer marketing, …
Oof, talk about Monday blues. Back the ban Six more US senators have sponsored legislation to give president Joe Biden powers to ban TikTok in the country. The US Congress will question TikTok CEO Shou Zi Chew on March 23 before deciding on next steps. No more kiwis Meanwhile, New Zealand is the latest country …
Oh look, another subscription… Meta launched “Meta Verified,” its paid tier for Facebook and Instagram, in the US after opening it up to Australia and New Zealand last month. More than a badge Users that opt for Verified get a blue verification badge similar to Twitter blue subscribers, plus a number of other perks like: …
As Rocky Balboa would say, fighters fight. And it looks like TikTok won’t go down without one. Turns out the company is considering a few potential scenarios to avoid crackdowns by European and US governments. Worst case scenario? Bye, ByteDance Leaks from inside the company claim TikTok’s leadership discussed breaking off from parent company ByteDance, …
… At least if you’re trying to build audiences on Facebook, Instagram, and Twitter. According to a new report, major social platforms saw a drop in overall engagement between 2019 and 2022. What a let down It’s not just a decline in user activity, but also in accounts posting content on the platforms. Facebook’s overall …
The news out of Twitter HQ reminds us of our bedroom temperature: too cold one minute, too warm the next. It looks like the app plans to strip away the free access tier and throw on several significant price increases… Who can use the thermostat Elon Musk tweeted earlier that Twitter’s free API has been …
Good news: AI-based ad campaigns do bring good results… according to Meta, at least. The company shared a new report that shows Advantage+ shopping campaigns saw a 30% increase in return on ad spend (ROAS) compared to last year. Mixed emotions Meta says there were 20% conversions more than the year before, and points out …
If you want to be the most interesting person in the room, be interested in other people’s… business interests. Or simply target them. LinkedIn announced an interest targeting update to help you get your ads in front of the right people. Could you be more specific LinkedIn is segmenting these interests into three categories and …
You know how opening the blinds brightens up a room—and reveals the dust? Meta is rolling out an improved version of its “Why am I seeing this ad?” feature globally to increase ads transparency across platforms. And there’s definitely light and dust to be found… A look inside the machine These updates will give you …
Since 2021, TikTok’s Promote tool has made it possible to turn organic vertical videos into ads. Pretty cool. Now the company is adding a few more features to Promote which should give you more options around who you target – and what you’re targeting them for. So shiny In a bid to “make advertising easier …
Three things we can count in the billions: Jeff Bezos’ dollars, the number of trees planted since 2020… and the number of social media users. According to the Digital 2023: Global Overview Report, Facebook and YouTube are the most used social media platforms in the world, with 2.95B and 2.5B users respectively. ⚡️THREAD: Global Social …
Jack of all trades, master of none is all well and good… until it comes to your advertising strategy. Because gone are the days when a brand can invest in Facebook Ads and call it a day. Today’s economy calls for a more holistic approach to advertising, and that means investing in organic social media, …
Watch out, payment platforms… the bird has been spotted migrating into your territory. Turns out Twitter has been applying for the required licenses to become a payment platform in the US, according to the Financial Times. Musk has said he wants Twitter to offer fintech services such as peer-to-peer transactions, savings accounts and debit cards, …
Head’s up: Twitter wants to bring more transparency to the feed. So the platform has updated its Paid Partnership policy, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. Everything out in the open And just so you know, Twitter says certain organic, non-promoted Tweets can still be considered “paid product …
Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
A top European Union (EU) official has urged TikTok to comply with upcoming content rules or face a ban. Yikes. What he said: EU Internal Market Commissioner Thierry Breton tweeted, “With younger audiences comes greater responsibility.” With younger audiences comes greater responsibility. As a platform reaching millions of young Europeans, #TikTok has to fully comply …
The clock’s been “tiking” for TikTok ever since the US banned the app on government devices. And TikTok is already making moves to prevent a nationwide ban from happening… Transparency talks: The discussions between ByteDance—TikTok’s parent company—and US officials and lawmakers are becoming more urgent. So ByteDance has proposed “measures to ensure oversight” in an …
The bird was chirping a lot over the weekend. Let’s start with the “free money for advertisers” part… Tweet cred: Twitter plans to offer free advertising credits, matching whatever you spend on your ads up to $250,000. In other words, if you spend $50 on ads, you get $50 worth of free ad credits. Tempting. …
Now the tech giant is dropping more restrictions on the personal data of minors. Bye, gender targeting: Starting in February, Meta will remove gender as a targeting option for advertisers targeting teens, leaving only age and location as usable data. Also, teen engagement on Instagram and Facebook won’t inform the types of ads they see, …
If you’re starting the year with a “new year, new me” motto, it might be smart to transmit that same positive energy to your LinkedIn profile. Get that nailed down, and you can boost your visibility. Plus, you’ll increase your chances of standing out as a valuable connection and staying in users’ minds. Luckily, the …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
Scroll, scroll, scroll… TikTok’s tailored feed algorithm is definitely captivating. But does it actually influence users’ decisions? And if so, to what extent? A recent survey offers a glimpse at how users spend time—and money—after they see TikTok content. Very stimulating: Out of 1,368 users, most people (44%) will go and listen to a new …
Twitter announced Adjacency Controls – a feature that should help you prevent ads from appearing above or under tweets containing keywords you’d rather avoid. Keep calm and run ads: Twitter is looking for ways to assure advertisers they can still promote their brands despite “moderation concerns.” If you’re worried your ads may appear alongside hate …
No, we don’t mean the United States’ proposed banning of the platform. TikTok released its What’s Next 2023 Trend Report, outlining key marketing and content creation shifts that could happen in the coming year. TikTok predicts three “major forces” will drive changes: Actionable entertainment, or, incorporating platform-native entertainment content in your promotions. “When advertising messaging …
It’s the most wonderful time of the year. Maybe even for retailers… More than 158M shoppers are expected to spend money this Super Saturday. The National Retail Federation (NRF) expects the frenzy to last until the weekend after Christmas. Jingle bells, time to sell: If the forecasts are accurate, this will be the largest number …
It may sound impossible, but there’s a viable chance TikTok may get “canceled.” Lawmakers have proposed a bipartisan law that, if passed, would ban TikTok in the United States. What’s going on: Many US officials are concerned the Chinese government could gain access to US user data. It turns out there’s a law that could …
Say what you want about Twitter, you can’t deny it’s been crazy productive over at HQ. The blue bird announced a boatload of updates over the weekend… Hooray, more control: Twitter is rolling out an option that helps you prevent your ads from appearing between tweets that contain certain keywords. Basically it lets you “flag” …
Some brands are recapping the months gone by, while others are preparing for what comes next. Sort of like this… TikTok is sharing top content of 2022: The platform published its annual report of moments, trends, and profiles that drove the most engagement during the year. The report is organized in nine categories, including most …
Jon Loomer just shared a recent new feature on his blog. You can now target your Instagram followers with a new Facebook Custom Audience option. Sound familiar? That’s because something similar was available before. Previously, you could only target users that engaged with your account. Now you can target an entire follower base. So, how …
Instagram has officially announced its native content scheduling tool, allowing you to prepare all your posts in advance. All set for 2+ months: The feature helps you schedule all content, including Reels, Photos, and Carousel posts, up to 75 days in advance. You can find the new addition under “Advanced Settings” when you want to …
There’s a trap that even successful brands fall into: They post on social media just for the sake of posting. “We should just get something out there,” they’ll say. “It’s good to post something.” But is that true? There are two types of effective social media accounts a brand can have. The “ads-only” account. This …
If you want to be real, copy someone else. At least that’s what Instagram seems to think. After trying out the BeReal-like feature Candid earlier, Instagram is now testing even more additions inspired by the “most interesting social media app of 2022.” We’ll take that, and that: Instagram is reportedly developing a few features to …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …
Newsletter This is big. WordPress just launched a new feature allowing you to start and run a newsletter directly from its platform. You can start from scratch, add it to your existing website, and even publish a new issue from your email. Read more: Write and Publish Your Newsletter on WordPress.com BeReal Guess who uses …